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France Still The Leading Continental Export Market For Irish Food And Drink - Smith Congratulates Bulmer's Pear Win At Sial Trade Fair In Paris

Speaking at the SIAL International Trade Fair in Paris, Brendan Smith TD, Minister for Agriculture, Fisheries and Food said he was delighted to see the 18th year of Irish participation in this world renowned fair, which is a magnet for excellence in food products.

The Minister discussed market opportunities with the fourteen Irish companies represented at SIAL and with the Bord Bia Paris office who work with the industry and with French chefs and buyers to match up the freshness, sustainability and taste qualities of Irish meat, dairy, shellfish and drinks products with the demands of discerning French consumers.   He was particularly pleased to see SIAL 'Embrace the Pear' with Bulmer's Pear Cider being chosen as the Irish winner of the SIAL d'Or award this year, demonstrating its innovative success within the cider market.

Commenting that France was still the leading continental export market for Irish food and drink products, Minister Smith emphasised that agri-food and seafood represent an Irish trading sector par excellence with 85% of production being exported to over 160 countries worldwide.  As an exporting nation Ireland must clearly articulate the identity and values of its food products and participation at events such as SIAL did that in a very direct way.  He  concluded that exports of a range of products were showing signs of renewed dynamism and confidence, particularly in the drinks and seafood sectors,  and that the industry could be proud of its ambition and determination to succeed.

 

Date Released: 18 October 2010