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Minister Smith welcomes EU proposal on funding for Bord Bia More to Mushrooms promotion

The Minister for Agriculture, Fisheries and Food, Brendan Smith TD, has welcomed the EU proposal to approve €1.3 million in funding towards a €2.6 million Bord Bia programme promoting mushrooms on the UK market.  Funded by the EU and by Irish and UK mushroom producers, the More to Mushrooms programme will be run by Bord Bia over a three year period commencing this Autumn.

The More to Mushrooms Programme will communicate the nutritional benefits and versatility of mushrooms in cooking to younger households, health professionals and caterers. The campaign aims to address the decline in mushroom sales in the UK and includes a target of increasing consumption by over 23,800 tonnes over three years.

Minister Smith complimented the industry on their financial commitment to marketing their product and congratulated the Bord Bia team, who had investigated how the range of consumers purchasing mushrooms might be broadened and had drafted the proposal in close collaboration with the Mushroom Bureau, an organisation based in the UK and representing producers and marketing organisations in the UK and Ireland.


This campaign is being implemented under EU Council Regulation 501/2008 on funding promotion and information programmes for agricultural products in the European Union.  Programmes are funded 50% by the EU and the trade organisation representative of the sector contributing at least 30%. Member States may contribute up to 20%. In this case, the trade is contributing 50%.

There are approximately 80 growers of mushrooms in the Republic of Ireland, producing 55 000 tonnes of mushrooms with a farmgate value of €100 million, and providing 1,850 jobs in direct production employment. Approximately 80% of the Irish crop is exported, all to the UK market.

Volume sales in the final year of the Programme are projected to be + 3.7% ahead when compared with the base year 2010.

Date Released: 14 June 2010